Pricing your trade signal subscription

Pricing is one of the most leveraged decisions a trading creator makes. Double the price and you don't need to double the audience to make the same income. Halve it and you'll attract more subscribers but also more support, more low-quality feedback, and a smaller margin for the work involved.

Most trading creators we see at Artha under-price by a wide margin when they first launch. Here's how to think about it.

What you're charging for

You are not charging for "stocks I like." You are charging for:

• Real-time signals delivered with low latency.
• The credibility of trades that come from your real brokerage account.
• The context you provide — the why behind the trade.
• Saving your subscribers the time of finding setups themselves.

If you frame the value to yourself this way, it's easier to defend a higher number.

Three pricing benchmarks

The Discord-replacement benchmark: $25–$50/month

If you're converting a free Discord audience to paid, this is the range that feels natural. Subscribers don't blink at $25–$50/month for a creator they already trust. Below $20, you're often selling yourself short and attracting bargain-hunters who churn fast.

The serious-trader benchmark: $50–$150/month

If your trades are bigger or your edge is more specialized — sector specialist, options strategy, day-trading setups — this range is defensible. You'll convert a smaller fraction of your audience but the per-subscriber revenue and engagement quality both go up.

The premium benchmark: $200+/month

This tier exists but you need a track record to defend it. Subscribers at this price expect deeper context, faster signals, and often direct access (group chat, weekly calls). At this price your retention has to be excellent because acquisition is harder.

Two-tier vs single-tier

On Artha you can run two paid tiers: Signals (push notifications) and Pro desk (one-tap approval to route the trade into the subscriber's brokerage). A common pattern that works:

• Free: public profile, delayed trade history, weekly recap.
• Signals ($30–$50/mo): real-time push notifications.
• Pro desk ($75–$150/mo): Signals + the platform pre-sizes each order for one-tap approval.

The Pro desk tier carries more product value (less work for the subscriber) and is worth charging more for. A 2x to 3x premium over Signals is reasonable.

What Artha takes

Artha keeps 15% of every paid subscription, processed automatically through Stripe Connect. There is no monthly platform fee. If you charge $50/month and convert 100 subscribers:

• Gross monthly revenue: $5,000
• Artha platform fee (15%): $750
• Stripe processing fees (~2.9% + 30¢/charge): roughly $175
• Net to creator: roughly $4,075/month

Stripe processing fees come out before the platform split, so the 85% creator share applies to the net of Stripe fees. See how Stripe Connect works on Artha for the full mechanics.

How to test pricing without losing subscribers

• Grandfather existing subs. When you raise prices, keep current subscribers on the old rate. They'll appreciate it and won't churn out of resentment.
• Raise before you launch new value. Going from $30 to $50 right before you add the Pro desk tier reframes the price increase as a value increase.
• Don't run perma-discounts. "Limited time $19/mo" that's been running for 8 months trains buyers to wait for sales and devalues the product.

The most common pricing mistake

Setting the price low to "build an audience first." It usually doesn't work — low prices attract subscribers who churn fast and complain loudly, and raising prices later is harder than starting high. Pick a number you can defend on day one, and grow your audience with quality instead of with discounts.